Spectral Charm Of The Dreamer

Brand New IT Bags Usher In Fall 2018

Brand new Dreamer bags take center stage for Fall 2018. Inspired by the romantic aura of New York City invoking myriad of imaginative possibilities with an abundance of cosmopolitan and elegant chic. Make a beeline for The Dreamer Pop-up and explore romantic sentiments in the realm of darkness.


Coach The Dreamer Pop-up
Venue: G/F, Pacific House, 20 Queen’s Road Central, Central
Date: 28 August to 17 October 2018
Opening hours: 10:30am – 8:00pm

Experience Be A Dreamer AR photography and also get a limited edition Coach Boomerang magnetic photo sticker at the pop-up.

Brand New The Dreamer Bag Collection

After Swagger and Rogue in the realm of It bags, Stuart Vevers, Coach Creative Director, has further conceived The Dreamer, an embodiment of minimalist design, crisp and clean aesthetics, modern feminine sophistication and personal flair.

The Dreamer comes in three sizes: Dreamer 21, Dreamer and Dreamer 36. It is ideal for hand-carry and is also equipped with a detachable strap for shoulder or crossbody wear. The Dreamer employs a trapezoid design with emphasis on practicality. Compartments on both sides are adorned with metal buckles, accentuating its generous carrying capacity. A dangling “C” ornament symbolizes the Coach philosophy. Design motif of these brand new creations strictly adheres to well-established Coach craftsmanship. Color contrast, collage using different hides and decorative rivets carry connotations of inclusive culture, spirit and values that represent Coach.

This season, the face of Coach Selena Gomez, Japanese supermodel Kiko Mizuhara and Chinese new generation actress Guan Xiaotong interpret their trendy styles with The Dreamer.

Be A Dreamer AR Experience

Instantly create image of your Dreamer makeover and then upload your brand new look to your Facebook homepage (with privacy level set as public) to let friends feel your unique charm and also invite them to visit the pop-up. You will be offered a complimentary limited edition Boomerang magnetic photo sticker.

*Magnetic photo sticker booth opening hours: 12pm – 8pm


This game supports mobile devices only. If you browse the webpage as desktop version, please scan the corresponding QR code to enter the game. To experience the best AR camera effect, please update your Facebook APP and Mobile OS to the latest version (iOS 11.4+ OR Android 8.0+).

Choose your favorite Dreamer bag:

In case of any dispute, the decision of Coach Hong Kong Limited shall be final.